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The Hyundai Seoul Is More Than A Department Store

The Hyundai Seoul opened back in 2021. It was in good view for fans of Penthouse that filmed in the trendy Fairmont Hotel and for shopping fans, art fans, foodies, coffee addicts, the arty type and everyone – a great place to check out!

SeoulTheJourney recommends visiting the Hyundai Seoul for a coffee, pizza or even some shopping!

The Hyundai Seoul is spread over some eight floors and don’t worry, you could even head to the Hyundai before heading to the airport (free lockers on most of the lower floors!).

SeoulTheJourney enjoyed the 5th/6th floor, which was ending the Halloween season and getting set for Christmas 2022, – so do go, and enjoy the Christmas magic!

Take time to explore the luxury items on the first floor – even if it is way beyond your budget! (Window shopping or, as they say in Korea: ‘eye shopping’ is free!)

The second floor is stylish and ideal for the fashionista to check out the latest styles. Equally, the third floor is for the more active and branded-focused fashionista!

And… of course, B1F is essential for the foody to enjoy a wide range of flavours and equally to see which independent coffee shops managed to get recruited by the big boys!

Take the opportunity to read about this amazing building here with a report from

Take time to enjoy a coffee at the Starbucks Reserve on B2. SeoulTheJourney would suggest the delicious Lavender Cafe Breve!

Explore the various coffee shops and take in the inspiring views of the department store.

Depending on the time of year, SeoulTheJourney hopes you can experience a seasonal theme (for example, Christmas and The Cherry Blossom season).

Take the opportunity to explore the department store and enjoy the Christmas vibes!

Fancy a quiet evening in Itaewon – check out our blog here!

Photographs by Simon Williams-Im.

Visit the Hyundai Seoul website and explore the department store using this map. For simple directions, head to Yeouido Station and take the underpass towards the IFC Mall and Hyundai Seoul (see map).

Check out this vloggers walking tour of The Hyundai Seoul:

YouTube – Seoul Walking Tour

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